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E-Marketing Performance Blog

What Keyword Research Can Teach You About Your Customers

customer insights keyword research

Keyword research is traditionally done to determine what words and phrases people use to find what you offer. But it can provide so much value than that. It can help you determine who your audience is, what they’re interested in, and what their needs are.

Check out this Search Engine Land article to learn how to dig deeper into your keyword research to uncover these valuable pieces of information.

Read Full Post: 3 Customer Insights Gained By Keyword Research

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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