When many marketers approach keyword research, one of the first things they do it turn to Google Keyword Planner or a number of other popular keyword tools. While these tools are a necessary part of the process, they are seriously flawed. If you are relying solely on these tools to make optimization decisions, you’re going to be led astray.
In my post for Orbit Media, I discuss where these tools fail and provide some recommendations to help you get accurate keyword data.
Read Full Post: Why You Must Stop Relying On Keyword Research Tools Immediately