I’ve known Tim Ash for years. He’s been a good friend on the conference circuit, and he has always been one of my favorite speakers to listen to. When it comes to landing page optimization, very few know what Tim knows. It pains me to admit that I took far too long to read his book.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash, Maura Ginty and Rich Page
Landing Page Optimization truly is the definitive guide to building landing pages that work. Tim and his co-authors leave no stone unturned, walking you step by step through the whys, whats and hows of creating fully optimized and tested landing pages.
Many people may want to jump into the testing of the pages. Afterall, testing is how you make sure your pages are working and improving. But you can’t test what you don’t know.
Tim starts you off with helping you understand what landing page optimization is, why it’s important and some psychology behind it all. From there he shows you how to find opportunities for making your landing pages even better by addressing common problems, and using tools to diagnose issues.
Then the fun stuff . . . fixing the problems and seeing your conversion rates improve. Ash walks you through some basics and best practices to ensure your landing pages start on a solid foundation before you get into the testing and tweaking.
Landing Page Optimization will then show you how to test your landing pages and to plan out strategies for keeping the improvements coming. After all, optimizing your landing pages is a work in progress. There is always something more to test and improvements to be made.
If you’re looking to build great landing pages, pick up a copy. Even if you have a solid understanding of the need and value of optimizing your landing pages, this book will provide you with enough additional thoughts and ideas to keep you busy for a long time.