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E-Marketing Performance Blog

Leading Your Team: Apologize, Apologize, Apologize

SorryI’m the chief apologizer in my office. Not because I screw up more than anybody else (OK, maybe that has something to do with it), but mostly because, as the boss, there are times when I get unnecessarily frustrated and wind up taking it out on my team. Last week I went to the dentists and had to return several times due to severe pain. This got the best of me and I wasn’t the nicest person in the office. My frustration bar was at an all-time low and it got crossed many times. I’m embarrassed to even mention some of the things that set me off, so I won’t, but needless to say that my team almost voted me off the island.

Being the leader often means apologizing the most. The rest of the team take their cues from you. I love my team, everybody does a fantastic job and the last thing I want is for one of them to “call in quit” because of my asininity, a temporary defect in my judgement resulting in defective actions. These things happen to all of us, and when it does, I apologize. Apologies don’t make everything better, but they do let your team know that you recognize your errors and don’t plan on repeating them (often).

Keep a healthy team. Apologize when you screw up. They still might vote you off the island but they’ll do it with respect.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Leading Your Team: Apologize, Apologize, Apologize

  1. I’m sorry I didn’t find your blog sooner and I’m sorry I didn’t add you to my blog roll til now. I think it’s a good thing to apologize it justs makes you more human.