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E-Marketing Performance Blog

Harness the Power of LinkedIn

LinkedIn for Marketing

Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially in the B2B realm) are utilizing it. Or if they are, they aren’t using it to its full potential.

In my guest post for DrumUp, I explain how to use the network’s features, from the business profile to LinkedIn’s Publishing platform, to build a powerful presence that will boost your brand’s engagement and visibility.

Julie Graff

As PPM’s Social Content Liaison, Julie Graff is in charge of content and social media strategy for PPM and our clients. A self-proclaimed social media junkie, Julie also enjoys time with family, music, shopping, and mochas. She lives in Canton, Ohio, with her two children and husband.

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