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E-Marketing Performance Blog

Live Chat Pop-ups

Have you ever gone to a website and all of sudden had a live chat box pop up? I was visiting a site and was greeted with an internal pop up that notified me that I was online with a live person representing the company. Is this a good marketing strategy? I thought about it for a moment and realized that it is probably not a very effective measure. If anything, it will deter visitors. Most people enjoy the anonymity of the internet, and when a live person messages you in consequence of visiting their site, it’s hard not to get an eerie feeling that you are “being watched.”

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Live Chat Pop-ups

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Actually, for many businesses these turn out to be a great sales tool. It allows visitors to interact with a real person and get questions answered without going through the hassle of waiting for an email to get answered or a phone call. I’ve toyed with them before from time to time but I can’t say with a substantial measure of success.