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E-Marketing Performance Blog

Mac Users are Faking the Funk

This post is a slight departure from my norm and is the product of my increasing disgust with what I like to call the “Macintosh March”. Ok, I’ll keep this short and to the point.

The aura of non-conformity which is aggressively cultivated by Macintosh through a slew of anti-PC advertising campaigns designed to establish the Mac brand as a sort of hip anti-hero, cleverly positioned against the clunky and counter-intuitive PC which symbolizes a robotic established norm that is out-of-touch with today’s ultra-cool, carefree, “down-with-the-man” computer user.

The problem is that the Mac campaign has been too successful and now every gutless-yuppie-thrill-seeker type is filing into the Macintosh March where they too can join the ranks of the tech-rebellious and “Stick it to the man” in a very controlled and safe way. So much so that the Mac is in fact the very antithesis of true non-conformity: It has degenerated into a “non-conformity fad” (uber-oxymoron). A predictable outlet for the masses to be “hip” and different, while marching alongside a million other mindless idiots who purchased their Macintosh not because it was the logical solution for their unique computing requirements, but because “it’s a freakin Mac”.

Ok I’m done.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

4 Responses to Mac Users are Faking the Funk

  1. Roni says:

    Well, this is marketing.

    It goes with any other product that you see being advertized, whether it is hygenic products, coffee, hi tec etc. it goes well with Mac and vista too.

    I would not worry to much about that.

    there are many more that will buy windows vista, though they do not ‘need’ it ( or high performance computers / gaming consules / TV’s /digital cameras… you got the idea). We do not buy what we need anymore (if we ever did). we buy what we want. and Apple are doing good job that we will want its products.