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E-Marketing Performance Blog

Mac Users are Faking the Funk

This post is a slight departure from my norm and is the product of my increasing disgust with what I like to call the “Macintosh March”. Ok, I’ll keep this short and to the point.

The aura of non-conformity which is aggressively cultivated by Macintosh through a slew of anti-PC advertising campaigns designed to establish the Mac brand as a sort of hip anti-hero, cleverly positioned against the clunky and counter-intuitive PC which symbolizes a robotic established norm that is out-of-touch with today’s ultra-cool, carefree, “down-with-the-man” computer user.

The problem is that the Mac campaign has been too successful and now every gutless-yuppie-thrill-seeker type is filing into the Macintosh March where they too can join the ranks of the tech-rebellious and “Stick it to the man” in a very controlled and safe way. So much so that the Mac is in fact the very antithesis of true non-conformity: It has degenerated into a “non-conformity fad” (uber-oxymoron). A predictable outlet for the masses to be “hip” and different, while marching alongside a million other mindless idiots who purchased their Macintosh not because it was the logical solution for their unique computing requirements, but because “it’s a freakin Mac”.

Ok I’m done.

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