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E-Marketing Performance Blog

Make Sure Content Is Never an Afterthought

I’ve been working the field of web marketing for more than 14 years, and it never ceases to amaze me when I come across a website with poor content. Yet, it happens all the time. Why? Because – even though online marketing authorities keep harping on the importance of content – many businesses still pour their entire budget into design. Of course, good programming is critical and costly, but, in the end, the content does the selling.

In my latest blog post for Search Engine Land, you’ll find 10 easy ways to create website content that’s engaging and actionable. And if you own one of those sites with bad content (you know who you are), go forth and fix it (or hire someone to fix it for you)!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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