There is something about taking everyday life lessons and applying them to specific business situations. We often hear proverbs and anecdotes that we can apply throughout our daily routines, but until we hear them placed into a specific context we are often left with bumper-sticker philosophies that have little practical application.
Last week I presented a two part series of questions that SEOs and clients must ask themselves in order to work together to create a successful optimization campaign. Each of those questions could have been posed of anybody for any situation. But by looking at each specifically in the context of SEO we were able to create a thought process that allows for specific application of those questions in the SEO / client relationship.
Today I want to take a set of guidelines about making good decisions and apply them to the SEO and business success environment. Every day SEOs and business owners looking for ways to improve their online exposure are faced with dozens of decisions. Any one of these decisions can breath life into a dying SEO campaign, push a successful campaign to greater success, or cause a site to crash and burn in the search results.
Here are the first five of ten decision-making guidelines that’ll help you rock your SEO and SEM campaigns to success.