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E-Marketing Performance Blog

Review: Meaningful by Bernadette Jiwa

Meaningful by Bernadette Jiwa Review

How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing the right messaging. Sometimes writing for your customers comes down to telling a story. Meaningful is the book about that story and how to tell it.

Meaningful: The Story of Ideas that FlyCover of Meaningful by Bernadette Jiwa
by Bernadette Jiwa

Making a connection with your audience is critical. You might have the best widget on the market, and you might even have all the right content to back up your claim, but your content can’t rely on facts, stats or even benefits alone. If you fail to make an emotional connection with your audience–to tell the story that illustrates value–you’ll never quite reach your potential.

Meaningful takes us through the process of how to tell that story, how to understand our customers and communicate with them most effectively. And that process starts long before the product or service is developed. In fact, the best products and services come from understanding your audience first. The story comes before the product!

Businesses or individuals looking for opportunities to better reach their audience will find Meaningful a worthy read. Especially if they want products and services to match what their customers actually want. With that goal, Meaningful will help you create a vision–and a story–that will help your customers fall in love with you all over again!

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