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E-Marketing Performance Blog

Microsoft – Yahoo Alliance

On January 6th, Yahoo announced that they have made an agreement with Microsoft Corporation to include Yahoo! services in Microsoft’s Windows XP Media Center Edition 2005, the newest release of Windows XP which is designed to provide an all inclusive entertainment resource for home PC users.
My Yahoo! and Yahoo! Premium Video will be available in a specialized delivery format that is optimized for users of XP Media Center and will come bundled with the operating system starting next week.

This is an interesting move in light of the fact that MSN Search is dropping Yahoo search results and moving to an exclusive usage of their own search technology. This agreement suggests to me that Microsoft and Yahoo wish to maintain a degree of unity in the face of their common rival Google.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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