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E-Marketing Performance Blog

Just Because Mobilegeddon Didn’t Happen Doesn’t Mean It Won’t Happen to You!

mobilegeddon impact

Let’s face it, Mobilegeddon didn’t happen. From the short amount of time we had from Google’s announcement of a new algorithm for mobile devices to the day it was rolled out, Mobilegeddon was about as over-hyped as Y2K! (Those of you under 25 might need to look that up.)

But just because Y2K didn’t bring the world’s computers crashing down around us, doesn’t mean there wasn’t a real threat. There was. We just had to spend years prepping for it. And guess what? Just because businesses who weren’t “mobile ready” on Mobilegeddon day didn’t see their business come crashing down doesn’t mean they’re safe.

Think of Mobilegeddon as a delayed impact. If you didn’t have a chance to prepare, you still have time. But that window of opportunity is shrinking.

Here’s what we know: Every day Google adjusts their algorithm. Google’s algorithm today is probably nothing like it was in 1998 when Google was born. We can be sure, then, that the mobile algorithm will also change and adapt. As time passes, more and more signals will be added to the mobile algorithm, existing signals will be tweaked and some will be discarded. But each year, it will become increasingly difficult to rank on mobile devices.

That’s not because Google wants to make ranking more difficult. They just want the algorithm to do a better job of getting the best sites to searchers. Which means that unless you’re ready, Mobilegeddon may still be coming for you.


Make sure Mobilegeddon doesn’t catch up to you. Register now for my FREE #SEJThinkTank Webinar “18 Ways to Build a Mobile Site Users Love,” to be held on July 15.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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