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E-Marketing Performance Blog

MSN PPC on its Own Now?

I’ve found that the search volume for my Overture PPC campaigns has been declining. I also noticed that clients’ ads are not showing on MSN any more, which has been a long-time search network partner of Yahoo. I think it’s fair to say that MSN is on its own now in regard to PPC, with what they call “AdCenter”. As a matter of fact, I just visited MSN AdCenter and it says that they have just officially launched it today. Well I suppose its time to welcome a third major player in regard to PPC campaigns. I gotta go… and sign up!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

3 Responses to MSN PPC on its Own Now?

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Seth’s my point man on PPC so when he tries it it means I’ve tried it! We just talked about that in the office and we’re going to give it a test. It’s good to hear your feedback on this. On a lot of our accounts we get better ROI with Yahoo over Google so we’ll see how MSN does in comparison to both of these.

  2. Igor M. says:

    Seth … we’ve been running MSN ads for a week now and I can say that it’s giving better results in terms of ROI than Google Adwords.

    The volume is not as big as Google, BUT it’s not too far from it.

    They are now thinking of launching a MSN AdSence sort of a program in the summer. It would be interesting to see how that performs.