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E-Marketing Performance Blog

My Most Awesome Ads

I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Ideally, we’d love to see our best CTR at the Account level, but we also track campaign level, ad group level, ad creative level and keyword level. If there’s going to be a poll in the future, I’d suggest it state/ask specifics. Also, for the record, I would point out that CTR isn’t as important as conversion rate. I’ve posted previously about an account with zero conversions. CTR doesn’t mean beans if you don’t get any conversions out of it!

With all that said, I’ve grabbed screen shots of one of my more successful results. The following screen shots were taken Month to Date, 01.22.08. I drilled down into my highest conversion ad group for the details:

Campaign Summary Level

AdGroups Level

Ad Creative Level

Keyword Level

Perhaps as a follow-up, we should run a poll asking “What’s your best conversion rate,” since that’s where the money is!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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