I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Ideally, we’d love to see our best CTR at the Account level, but we also track campaign level, ad group level, ad creative level and keyword level. If there’s going to be a poll in the future, I’d suggest it state/ask specifics. Also, for the record, I would point out that CTR isn’t as important as conversion rate. I’ve posted previously about an account with zero conversions. CTR doesn’t mean beans if you don’t get any conversions out of it!
With all that said, I’ve grabbed screen shots of one of my more successful results. The following screen shots were taken Month to Date, 01.22.08. I drilled down into my highest conversion ad group for the details:
Campaign Summary Level
Ad Creative Level
Perhaps as a follow-up, we should run a poll asking “What’s your best conversion rate,” since that’s where the money is!