There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for?
Seth Godin who has written 11 books to date including Purple Cow as well as being an entrepreneur and highly respected speaker has another great book for us to read, Meatball Sundae. I truly enjoyed yet again his getting to the point writing merged with real-life business examples. Godin doesn’t focus on the negative instead he illustrates through words what a company did and what they could have done better and on the flip side what they did and what he thought was amazing about it. He also includes many websites that should be looked over as examples or used in your new marketing strategy. Godin gets into old marketing and new marketing how they differ and why old marketing is not the future or the present. He touches on, The Long Tail theory coined by Chris Anderson which is also one of SEOmoz’s must read books. Godin explains why direct communication with your customers is more important then ever and how one person can effect your business by using direct communication. It’s up to you to make it a positive comment or a negative one.
Quote from Meatball Sundae:
“If the New Marketing can be characterized by just one idea, it’s this: Ideas that spread through groups of people are far more powerful then ideas delivered at an individual.”
This book is written for the busy bee it has an executive summary and gets to the point in only 232 pages.
Seth’s Blog is another good resource to look over and see what point he’s making today or even in the past. I signed up for it about a month ago and have found it to be refreshingly informative and useful. He also has free ebooks which touch on subjects such as website design, blogs and the new web.
In my opinion Godin’s success thus far has come by doing exactly as he preaches and not being knowledge greedy. He focuses on the success of others and doesn’t hold back knowledge because of insecurities; which you’ll find in the business world a lot. People who are so focused on keeping all the best knowledge to themselves in fear of their jobs, let it go. Once you build others up you’ll find they are thankful and want to help you succeed as well. Try it, you’ll be surprised how much more of an asset to your company you’ll become.