Google has created a new tool to help you correlate search trends with any other data you might want to throw in. It takes a look at your trending pattern and shows matching patterns. You enter a data series and get back a list of queries whose data series follows a similar pattern. You must remember that correlation doesn’t necessarily equal causation, but can likely find some great insights here into search strategy.
New ad extensions for AdWords that enable searchers to request a call or an email from the advertiser without even clicking. Google has set it up so that privacy is kept for the searcher until they are ready to share it. This could be the beginning of an alternative form of revenue based on cost-per-action for certain industries.
Google will now be charging for clicks on directions links in AdWords ads.
Google AdWords Embedded Sitelinks
Now sitelinks are going to be embedded in ads. If you create a sitelink that matches words in your ad copy exactly, you may get a link in your ad copy to the page designated by that sitelink URL if you don’t already have sitelinks showing. This will appear in top results only.
It looks like Google is going to be allowing advertisers to present clickable offers that searchers can store in a “My Offers” profile; allowing them to later go back and redeem offers. It’s like the Groupon concept, but it’s not one per day, it’s across all search terms that advertisers would like to offer something.