There is an old myth out there that keyword optimized content sucks. There has been some truth to that, much as there is truth to the common belief that all lawyers, politicians, and insurance agents are shysters. Yes, some are, and some “SEOs” have been known to produce really crappy content.
But don’t throw all keyword optimized content and SEOs out with the lawyers, politicians, and insurance agents.
If you’re going to take the time to produce great content, why not take a few extra minutes to optimize it for keywords, making it even better?
Yes, I said “better”.
That’s because truly great content is optimized content. Optimized content is that which considers the needs, values, and language of your audience. There is no better way to learn the language of your audience than researching the keywords they type into the search engines. This tells you what words they associate with your product or service. And I’m willing to bet that you hadn’t considered all of them.
Keyword research and optimization puts you and your visitors on the same page (literally and figuratively), ensuring your messaging matches their needs. And truly, isn’t that the best content there is?