The latest news to keep you ahead of the competition in managing your paid search advertising…
You can now bid on competitor’s trademarks on Yahoo and Bing; meaning you can get an instant boost in traffic and conversions. But, this doesn’t mean you should. One PPC marketer recently lost in court to the tune of $292K plus legal fees for doing this. Protect yourself from lawsuits.
adCenter Quality Score Coming Soon
Similarly to Google AdWords, each keyword will have a quality score on a 1-10 scale with sub-scores for keyword relevance, landing page relevance, and landing page user experience to aid in optimizing performance.
Top Slots on AdWords: Even Longer Headlines
Remember how Google now moves the Description Line 1 of your ad to the headline if it appears in the top 3 results and ends in punctuation? Now, all description lines that Google is confident are complete phrases will be moved to the headline when appearing in the top 3 spots. Improve your CTR and ROI.
The control over when your ads are shown by location is now more granular. You can specify not only by location, but also by search intent. Make your advertising more targeted.
Current targeting lumps in the iPad with mobile phones, but they will allow the segmentation of these devices “in the coming weeks.” Segmentation gives better insight, which leads to smarter decisions.
Now more cutting and pasting experiment results. You can now download them to spreadsheet. Just segment by experiment and get statistical significance to make optimizations decisions. Save time analyzing your experiments.