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E-Marketing Performance Blog

Step-by-Step PDF Optimization & Compression

PDF optimization

Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a web page. But just like a web page, you should be optimizing your PDFs to increase their search engine visibility and, more importantly, to enhance the user experience.

The process for optimizing PDFs is quite different from optimizing web pages. I walk you through the whole process in this Search Engine Journal article.

Read full post: The Complete Guide to Mastering PDF Optimization & Compression.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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