Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a web page. But just like a web page, you should be optimizing your PDFs to increase their search engine visibility and, more importantly, to enhance the user experience.
The process for optimizing PDFs is quite different from optimizing web pages. I walk you through the whole process in this Search Engine Journal article.
Read full post: The Complete Guide to Mastering PDF Optimization & Compression.