Every serious website stakeholder is always considering new ways to some how drive traffic to their site. There’s something to consider that people do not always think of right away, it’s called plug-in content. Plug-in content involves putting things on your website that are useful, entertaining, or intriguing to users in some way, thus driving them to your site. This can be a useful tool that will calculate your engine’s compression ratio, or a funny joke of the day… anything that in itself will get people to visit your site and draw one way links is a good thing!
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