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E-Marketing Performance Blog

Pork: The Other Big Corporate Slobs

I hate it when big corporations step on the little guy trying to eak out a living. Don’t get me wrong here, I’m 100% pro capitalist, but I also think companies should have the highest ethical and moral standards. The bigger you are the higher your standards should be, simply because the more power you have.

“With much power comes much responsibility.”

That’s so stinking true.

So what does this have to do with Pork? My buddy Jennifer Laycock runs a site called The Lactivist. According to the site itself it is “aimed at supporting nursing moms by promoting issues like breastfeeding in public, milk bank donation and child led weaning.” A great cause, just so long as you don’t step on the hooves of Big Pork!

Jennifer recently received a cease and desist letter from the National Pork Board requesting demanding that she pull one of her products from The Lactivist store. The product was a simple satirical t-shire that reads:

The Other White Milk

The shirt, of course, was meant to be worn over two over sized, over-filled, engorged breasts full of, well…. baby food.

Its seems that “The other white milk” causes some confusion. The National Pork Board doesn’t want young minds to think that when they start suckling on mama’s nips that they’ll be getting bacon, sausage, ham or chops. Nope, sorry, it’s just MILK in there kiddo’s.

But that’s not all the Porkers have a problem with. They don’t like that The Lactivist apparently promotes alternate uses of a women’s milk filled breasts.

In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board’s mark in light of your apparent attempt to promote the use of breast milk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan “The Other White Milk.” “Dairy Diva,” “Nursing, Nature’s Own Breast Enhancement,” “Eat at Mom’s, fast-fresh-from the breast,” and “My Milk is the Breast.”

My personal favorite is “I play with my baby’s food“. Been there. Done that!

These guys need to get a sense of humor. You can read Jennifers post all about this and I strongly encourage you to digg her post and spread the news.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Pork: The Other Big Corporate Slobs

  1. Katie Cummings says:

    The best part about all this is that pork is actually RED meat. Do your research National Pork Board! Meat is classified by the way in which oxygen is delivered to and stored in the muscles, or the meat if you will. In pork oxygen is delivered to the meat by red blood cells and stored by myoglobin, which determines the color of the meat. Pork is classified as RED meat because it has more myoglobin than chicken or fish. It might be white when it’s cooked, but it is still a RED meat. On top of this, pork is classified as livestock and, guess what, ALL livestock is considered RED meat. So eat that Porkers!

    Who is really being deceptive?