Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
New From adCenter
Microsoft adCenter is Now Bing Ads and Introducing the Yahoo! Bing Network
“Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns and complete tasks faster…delivering a high-quality audience, the Yahoo! Bing Network is comprised of 151 million unique searchers in the U.S. who are likely to spend 24% more than the average searcher, and likely to spend 5% more than Google searchers in the U.S.”
adCenter: “We Have DMAs Now, Too”
“Microsoft’s adCenter has announced it’s adopting DMAs (Nielsen’s Designated Market Areas) as its method for targeting metropolitan areas, a little over a week after Google announced the same shift… The change, in adCenter’s case, will take place in late September and October… adCenter has made no secret of the fact that it wants advertisers to be able to easily import campaigns from AdWords.”
Ad Extensions
Free Call Extensions to Disappear
“Google we will convert all campaigns running call extensions to display a Google call forwarding number… If you are using a real business phone number, the extension will only appear if the searcher is using a high-end mobile phone… It’s hard not to come to the conclusion that Google is taking away a free service and forcing advertisers into a paid service under the flag of better data.”
Google Display Network
Finding your audience with demographics
“…more than a year ago, we introduced a beta enabling you to show ads based on certain demographic categories, like age and gender… Today, we’re happy to share that this feature is now widely available within AdWords for campaigns targeting 39 countries; if available in your region, it will start to appear in the Display Network Tab as Age and Gender targeting…”
Twitter Advertising
Twitter Advertising: Two new features for self-service advertisers
“…we’re releasing two new enhancements that our advertisers frequently request: follower growth reporting and manual Promoted Tweet selection… A new chart for Promoted Accounts will give you an at-a-glance view of your Twitter audience growth over time… We’re now offering manual selection of Tweets in addition to automatic selection of your most engaging Tweets…”