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E-Marketing Performance Blog

Making Site Search Work for Your You (and Your Visitors)

Back in August of this year, while at Search Engine Strategies in San Jose, I sat in a session where one of the speakers talked about site search. He said something that I fundamentally disagree with but it got me thinking about why you should or should not implement a search feature on your own site.

I believe that implementing site search is smart for large sites, but only if you can be sure it works nearly perfectly. On the other hand, the speaker in this session (and I completely forget who it is) said that, for analytical purposes, every site should implement site search, even if it doesn’t do a good job. This is what I fundamentally disagree with.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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