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E-Marketing Performance Blog

Q&A with Max Speed

I’m back with another round of Q and A. I’d like to thank all none of you that took the time to submit the quality insightful questions below. If it weren’t for people like you, I’d be on the SEO Blogger’s A-List.

Has anyone been able to find any internet marketing or sales techniques/strategies that have worked for them?

There are a lot of viable options for internet marketing, but you have to remember that not every method works for every type of business, product or service. You have to figure out what’s going to work for you and, sad to say, sometimes that means you have to do a bit of trial and error.

If you’re limited on budget then start small. But be careful, small budgets often don’t lend themselves to quality tests. Make sure you invest enough for a solid run that will give you an accurate picture if that method will return a positive ROI.

Oh, you want an example? OK, let’s talk about radio or TV advertising. It’s been pretty well established that a single commercial doesn’t provide much benefit. In fact, listeners/viewers need to hear/see the commercial three to seven times before it actually starts sinking in. So if a single commercial blows your budget, you’ll never be able to know if TV or radio is right for you because you didn’t give it a fair enough of a run

Being in the SEO industry, I can say pretty definitively that SEO is generally a safe bet, though not always for brand new sites. If your site is new then there are other things you can do that will be more lucrative in the short term, such as PPC campaigns. This can be very effective at driving traffic, plus with solid testing and tracking you are able to really control costs, profits, etc.

I’m trying to come up with a cool logo for my company. It’s a healthcare company and they are starting a new program providing healthcare awareness to their employees. I wanted to tie in that they don’t stop there concern for healthcare on just their patients, but their employees as well! Any ideas on how to say that and make it sound cool or creative?

Tag lines are always fun to try and come up with but it can often be difficult to nail it head on. Over the years many companies have changed their tag line. Heck, Pepsi seems to change theirs every year since they dropped the successful “choice for the next generation” tag line. Here’s my take:

“Better health care starts with personal health. We help you, so you can help them.”

I’m real keen on the “them” part but “others” seemed too impersonal and “our patients” a bit too much of a mouthful. Your mileage may vary.

Does anyone know of a good keyword research course to take up?

I don’t know of any specific “course” but there are a lot of good resources out there. We have developed our own guide to keyword research which many have found quite valuable. Stoney will also be using this as the basis for his presentation at PubCon in December. Don’t worry, I’ve gotten a peek at the Power Point and it’s much prettier than the document (and the presentation he gave last spring at SEMpdx).

Aside from that, you can get a lot of good information from SEO conferences. But for your money, the keyword research guide linked above can’t be beat.

That’s it for the questions this week. Just for full disclosure I didn’t have to make these questions up this time around. In fact I did the only sensible thing. Speaking of sensible, I’d like to thank coughYahooAnswerscough for their helpful input.

Email your questions to bobloblaw@polepositionmarketing.com or just comment on them here. I’ll hold the good questions until next week–and try not to be a conversation killer in the process.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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