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Book Review: QR Codes Kill Kittens by Scott Stratten

QR Codes Kill Kittens book review

It’s difficult to review a book like this because it’s not your typical marketing book. It’s more of a picture book of marketing outtakes. It’s short, visual and fun to read and, if you do any sort of marketing, especially with QR codes,  you’re sure to learn some valuable principles of what not to do.

QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
by Scott Stratten

QR Codes Kill Kittens coverQR Codes Kill Kittens has probably the least amount of words you are allowed to write and legally call it a book. But if a picture speaks a thousand words then QR Codes is the War and Peace equivalent of business books. Only funnier.

If you had any doubt as to the direction the book is going, look no further than the sub-title. “How to alienate customers…” Yup, that about sums up this book. It’s a what-not-to-do story that every marketing department needs to hear.

Of course, it’s not all just about QR codes, but other marketing fails that will make you laugh, but only because it’s not you. Or at least, you better hope it’s not you.

You probably won’t read anything substantially new by reading it, but as a cautionary tale, this book is priceless.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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