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E-Marketing Performance Blog

10 Questions that Guarantee SEO Success, Part I

When focusing on SEO strategies we often talk about the engines, algorithms, links, page-tweaks and whatnot. We focus on what we can do to improve website architecture, research keywords, or write better copy. All of these are important to successful search engine optimization, but what we often don’t focus on is the internal issues.

Businesses don’t succeed on the basis of a product alone. Those products have to be developed, marketed and sold using sound business principles. Similarly, SEO doesn’t succeed solely by what you do on the technical front, but what you do internally to build a platform that will allow SEO success to happen.

Whether you’re performing SEO for your own site, hiring a consultant or firm to provide SEO services for you, or you are the SEO provider serving various clients, there is the added dynamic of knowledge and communication that factors into building a successful optimization campaign.

Here are 10 questions that you need to ask to make the campaign successful:

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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