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It Really Is The Best Damn Web Marketing Checklist, Period!

The Best Damn Web Marketing Checklist, Period!

Whew! That was a lot more work than I ever imagined. If anyone ever told you that writing a book was REALLY tough, go ahead and slap them for me because that’s a drastic understatement. It’s hard. Very, very, very, very, very hard! And I might be understating that as well.

Kudos to all my now-fellow authors out there who have gone through this time and time again. You. Are. Amazing.

I started working on my book way back in 2007, only it wasn’t a book. It was a series of blog posts that I then compiled into a free PDF download. That checklist garnered around 10,000 downloads over the years. Last year I began the process of updating the checklist. As it did, my compilation of checklists grew from just over a dozen pages to over 200. I figured that was the stuff books were made of!

Writing it really wasn’t the hardest part. It wasn’t. Heck, I can bust out a 2,000-word blog post in just a couple of hours. But a book is not a blog post. Not by a long shot. The time, attention and care that goes into a book is far greater. I obsessed over my words, tweaked and retweaked sentences, added, removed, deleted and rewrote paragraphs, and, ultimately, added more checklists and more action tips.

What’s the book about?

PPM Team

This is part of the team that helped me get the book off the ground! Some of them literally jumped for joy at the book’s arrival!

Well, if you hadn’t figured it out, it’s one big checklist. Or, rather, 36 checklists compiled into one great resource. The checklists cover all aspects of web marketing, starting with buying the right domain all the way to building a website, promoting it and tracking your success.

Since web marketing changes very quickly, I avoided talking about specific strategies that are the type that come and go. Everything noted in the book should stand the test of time, barring the demise of some social platform or elimination of a previously well-known optimization benefit. I also don’t give you step-by-step instructions on how to do things because those often change as platforms change.

What’s left is a book that will pretty much be just as beneficial in three years as it is today. Of course, it won’t have the most current information, but very little of what is printed will become outdated anytime soon. That makes the book a pretty good investment for any web marketing, marketing manager, or business owner.

Book Launch Party

I wrote a book so we had a party. #BestDamnBook


You can search the web for all kinds of checklists to help you with your web marketing. Many are great lists. But you won’t find a more thorough and complete web marketing checklist. You can stop searching for the “best” one – I’ve wrote it for you. Buy a copy of the book and you’ll have it right there on your desk to reference anytime you need. Yes, it really is the best damn web marketing checklist. Period!



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