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E-Marketing Performance Blog

Review: Everybody Writes by Ann Handley

Everybody Writes Review

Typically, reading business-related books is an exercise in obligation. I do it because I want the knowledge, but I don’t typically enjoy the read. That can’t be said for my reading of Ann Handley’s Everybody Writes. Every page was packed with actionable knowledge and tips that kept me interested and engaged as much as any good novel.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentEverybody Writes book cover
by Ann Handley

The best thing about Everybody Writes is its ease of reading. You’d think most writers would get how important that is, but I’m surprised by the number of books that I read (business and entertainment) that are difficult to trod through. That is not the case here.

Everybody Writes is broken down into six parts (Rules to Write Better, Grammar Rules, Story Rules, Publishing Rules, Writing for Marketing and Content Tools) and 75 easily digestible chapters. Each chapter is loaded with helpful tips and knowledge that every writer can use to make their content stronger, punchier and more effective.

I read a lot of good books last year, but Everybody Writes is easily one of my favorites. You simply cannot read this and not learn something new. And if you implement even a fraction of the advice within, you’ll be a significantly better writer than you were before you opened to the first page.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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