The Professional’s Guide to Link Building is one of the documents available via SEOmoz’s premium content area. The cost of the individual report is 29.99 or you can subscribe and get access to all their premium content.
If you’re looking for a one-stop resource for all things link building, SEOmoz has put together a fabulous reference document. Starting with the basics, Link Building tells you why to build links, how the search engines analyze links and then takes you through just about every possible source for achieving links for your website. Forums, directories, paid links, site reviews, social media… no avenue is left out.
What makes this guide even more valuable is the list of resources provided for each area mentioned. We are not just told to submit to directories, we’re also given a list of directories from which to start. Same for article submissions, social media sites, etc.. If those lists are not comprehensive enough, links are provided to other resources.
Professional’s Guide to Link Building is more of a “what to” and “where to” rather than a “how to”, though tips are provided throughout on how you might go about leveraging each of the potential avenues presented. An excellent chapter is provided on researching compatible websites which is a must read by itself.
Link Building is a resource worthy of placement on the office bookshelf. Anyone engaged in link building for themselves or others will find themselves referring to this frequently as they try various strategies and avenues to generate links.