Bill Hilton asked me to review his new e-book The Perfect Post, Advanced Writing Skills for Pro Bloggers, and I was happy to do it. What I didn’t realize at the time was how easy this 50-page PDF would be to read, digest, and implement.
Bill’s book is broken down into three sections. He starts off discussing some of the basics on how people read the web. This is important to understand for anybody who really wants to write in order to be read. He covers a lot of familiar ground but also some new stuff that will be helpful to anyone designing or re-designing their blog. It all comes down to how you can make your blog easy to read. Adhering to a few simple rules will go along with toward pleasing your reading audience.
Bill follows that by talking about the structure of your blog posts, and yes, they do in fact need structure. Just like anything your blog posts should have a beginning, middle and an end. But Bill takes it much further than that by providing some pointers on how to engage your readers and keep them interested.
Finally, in part three, Bill provides strategies on helping you improve your writing style to speak to your audience rather than at them. He also discusses a trap that many bloggers, including myself, often fall into: being overly wordy. In fact, Bill hits the nail on the head by pointing out one of my biggest improprieties, using the word utilizing rather than use. I also found his insight in reducing adverbs and adjectives profoundly enlightening. (I just broke another rule!).
The Perfect Post is selling for $25 which, for a limited time, includes a free consultation with Bill. The information provide in this book is certainly useful to anyone who wants to be taken seriously as a blogger and should be required reading.