Lower Head


E-Marketing Performance Blog

Review: The Perfect Post

The Perfect PostBill Hilton asked me to review his new e-book The Perfect Post, Advanced Writing Skills for Pro Bloggers, and I was happy to do it. What I didn’t realize at the time was how easy this 50-page PDF would be to read, digest, and implement.

Bill’s book is broken down into three sections. He starts off discussing some of the basics on how people read the web. This is important to understand for anybody who really wants to write in order to be read. He covers a lot of familiar ground but also some new stuff that will be helpful to anyone designing or re-designing their blog. It all comes down to how you can make your blog easy to read. Adhering to a few simple rules will go along with toward pleasing your reading audience.

Bill follows that by talking about the structure of your blog posts, and yes, they do in fact need structure. Just like anything your blog posts should have a beginning, middle and an end. But Bill takes it much further than that by providing some pointers on how to engage your readers and keep them interested.

Finally, in part three, Bill provides strategies on helping you improve your writing style to speak to your audience rather than at them. He also discusses a trap that many bloggers, including myself, often fall into: being overly wordy. In fact, Bill hits the nail on the head by pointing out one of my biggest improprieties, using the word utilizing rather than use. I also found his insight in reducing adverbs and adjectives profoundly enlightening. (I just broke another rule!).

The Perfect Post is selling for $25 which, for a limited time, includes a free consultation with Bill. The information provide in this book is certainly useful to anyone who wants to be taken seriously as a blogger and should be required reading.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to Review: The Perfect Post

  1. wolfy says:

    That’s a particularly fun thing about web writing. With print at least you’ve got them to pick up the mag, or settle into the easy chair with a cup-o-java and don’t necessarily have to fight for every second. And with WordPress options to provide the excerpt to the feed you can even experiment with ways of getting people off the reader page without being miffed about it.


  2. Pingback: (EMP) E-Marketing Performance » Blog Archive » 2007 Reading List Wrap-Up