We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess.
But when we are expecting a guest, it’s a totally different situation. We agonize over every detail, making sure the house looks nice and that they feel welcome.
Which experience best describes how your website visitors feel when they arrive on your site. Hopefully, the latter. If not, read this Search Engine Journal article to learn how to make visitors to your website feel like welcomed guests rather than drop-in visitors.
Read Full Post: Stop Treating Your Website Guests Like Just Another Visitor!