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E-Marketing Performance Blog

Make Your Text Scannable

Scannable Content

Image Credit: Dvice.com

Every page of your website should be easily scannable. Not all visitors¬†(probably most visitors) want to read every word, so making your content scannable helps them find what’s most important to them more quickly.

Many would argue that it’s better just to remove the text, but that’s dangerous. How many times have you been frustrated because the information you need isn’t on the page? It’s not just you that happens to. Different visitors need different types of content. Cutting it all out for the sake of brevity ensures no one get’s what they need.

Instead, use bullet points, headings, bold text and short paragraphs to make longer content more scannable. All of these can help the visitor quickly the information most relevant to their particular wants and needs.

They scan, they read, they get what they need fast!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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