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E-Marketing Performance Blog

Scrolling Adsense Ads

I just noticed this morning that Google AdSense ads just added scrolling arrows. The top ad below was the ad displayed on this blog. Click the down arrow in the bottom left corner of the ad and each of the following ads appeared in succession.

Scrolling AdSense Ads

Five was the limit here, not sure what others are seeing.

You can read Google’s announcement here.

I’m not sure what to think of this. Will this increase the likelihood of ads getting clicked? Will this increase interaction with my site? Or does this distract even more from the content. What do you think?

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

4 Responses to Scrolling Adsense Ads

  1. I think that what Google is trying to do is to kind of hint to users that these are “legitimate” ads and not just some garbage and you should try searching within them … so here …. we even give you an option to scroll through ads.

    Remember how the AdWords ads were ignored by people since so much spam was found there … well with years it has changed a lot. Now Google is trying all the little ways of doing the same with AdSense.

    Every little thing within those boxes will catch the attention of the user and that is exactly what Google wants to do with these ads. Remember … AdSense ads are not appearing due to a specific search … they are like billboards …. relevant only to the content around them.

    I don’t think that this was applied to drastically increase a CTR for the ads. I think it’s just a strategy to bring more eyes to the ads and with time convince people that some of these ads are actually helpful to what people might be looking for.

  2. Iskandar says:

    Nope. No detectable difference in CTR so far.

    Choices are good. But too many choices will confuse.

    I think the benefit is for the advertisers, not publishers.

  3. Stoney G deGeyter
    Stoney deGeyter says:

    I gotta follow up with you on that Iskandar, how would it be good for advertisers and not publishers. Either they are clicking the ads or not, right? Unless you mean it’s just more (possible) visible exposure.

  4. Naruto says:

    I think so google is offering choices to users to see relevant ads of their interest even with the same keyword.

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    Naruto Ninja