I just noticed this morning that Google AdSense ads just added scrolling arrows. The top ad below was the ad displayed on this blog. Click the down arrow in the bottom left corner of the ad and each of the following ads appeared in succession.
Five was the limit here, not sure what others are seeing.
You can read Google’s announcement here.
I’m not sure what to think of this. Will this increase the likelihood of ads getting clicked? Will this increase interaction with my site? Or does this distract even more from the content. What do you think?