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E-Marketing Performance Blog

Search Engine Reverse Engineering

I have begun Research on the I.R. Reverse Engineering Project, which will attempt to identify the technologies and methodologies employed by major Search Engines in regards to the way that search results are retrieved and organized. This project is a continuation of previous research which I conducted that addressed PageRank and other Google technologies.

A white paper which I have written summarizes the results of that research and is available in our White Papers section.

The primary elements of research will be identification and study of patents (including patent applications) and a comprehensive study of Search Engine Results Pages, for both specific and random search terms. Finally I hope to conclude the project by creating small scale working models which can reasonably simulate the ranking and document retrieval techniques of the Search Engines studied.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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