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E-Marketing Performance Blog

Search Friendly Elements

To create a fully search engine friendly website there are many elements of the site that need to be in place. Most of these elements are design issues that should have already been accounted for, yet often times are missed.

Site map

Site maps are a great way to ensure that the search engines can easily find every page on your site. Although they are most beneficial with large sites, small sites should not overlook the value of a site map either.

Large sites often require deep surfing to find every page. Search engines will often crawl an entire site, but only go a few clicks deep each time. A carefully constructed site map will allow search engines to find every page on your site just a single click from any page. This allows all pages to be accessible no more than two clicks from the home page.

I’ll be covering more search friendly elements in posts to come.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Search Friendly Elements.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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