To create a fully search engine friendly website there are many elements of the site that need to be in place. Most of these elements are design issues that should have already been accounted for, yet often times are missed.
Site maps are a great way to ensure that the search engines can easily find every page on your site. Although they are most beneficial with large sites, small sites should not overlook the value of a site map either.
Large sites often require deep surfing to find every page. Search engines will often crawl an entire site, but only go a few clicks deep each time. A carefully constructed site map will allow search engines to find every page on your site just a single click from any page. This allows all pages to be accessible no more than two clicks from the home page.
I’ll be covering more search friendly elements in posts to come.
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Search Friendly Elements.