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E-Marketing Performance Blog

SEO in a Nutshell

This article by David Wallace talks about SEO and how it has grown in the past few years. It also gives a little history of SEO and just basically talks about the search engine optimization and marketing business in general. It’s a pretty good article.

“With the phenomenal success of Google, the industry of search has made a lot of noise and has successfully gained the attention of marketers worldwide.”

“There is Search Engine Optimization or SEO which consists of optimizing a web site to position well in the organic search results for targeted key phrases. Attached to SEO is SEO copywriting which consists of writing great content for both your users and search engines.”

“SEM has evolved many times since the birth of search engines and will continue to do so. If you are doing your own search engine marketing, it is important that you are able to evolve with the constant changes that occur almost daily in this industry.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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