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E-Marketing Performance Blog

SEO Quick Tip: Keep Content Purposeful

Many times site owners feel that they just need to write and write and write and write some more to get the search engines to notice them. Building a good site with lots of useful content is generally a good practice, not because search engines love large sites, but presumably because you are your visitors an excellent resource. The problem often stems from those who are writing or adding content for their website with no real purpose or goal behind it.

If the content you are creating creating does not provide substantial value to the user, then the bottom line is that it’s not good content and there will be no reason for the search engines to consider as valuable. A site full of useless content may or may not generate multiple top search engine rankings in the short term, but from a business perspective, drawing people in to read junk content is a bad business practice and will not often result in many conversions.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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