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E-Marketing Performance Blog

SEO Quick Tip: Keyword Phrase Usage

You don’t have to use keyword phrases as a single phrase on your pages in order to rank well in the search engines. If you have ever looked at your server logs you’ll find that people often use strange word combinations when searching. For example a keyword that generates traffic for one client of ours is “motorcycle battery honda”. Now if I want to be really clever I will be able to use this as a phrase on the page:

“…everything you need in a motorcycle battery. Honda motorcycles…”

I have emphasized the keyword phrases with the keywords used in order they were searched (periods are ignored by search engines). This could work but it’s not great and I could only get away with doing this once, at most twice on the page. But search engines don’t need to see your phrases intact in order to rank your site well for “motorcycle battery honda”. Just so long as you have all of the individual words represented on the page you’ll be fine. Here is a perfectly legitimate way to use all the keywords from this phrase without losing search engine relevance.

“…your Honda deserves the best motorcycle battery available and all our batteries…”

So don’t work too hard trying to get odd phrases worked into the page content. In fact, don’t worry to much about it at all, just so long as all the words are used on the page naturally.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to SEO Quick Tip: Keyword Phrase Usage

  1. Stoney G deGeyter
    Stoney deGeyter says:

    Well, if you want to want to piss people off then surely start a blog! 🙂 Those kind of blogs get lots of traffic and commenters.

    I know what you mean about implementing solutions in the first few minutes, but there are often some basics that can be thrown out right away… like… “You don’t have any title tags for your pages”, or “Your 12 URLs all trying to do the same thing are probably considered as spam”. But when it comes to marketing strategy, that definitely takes at least 6 minutes!!! 😉

    If you ever want to contribute to EMP, let me know. I’m game for having regular contributors from the “outside”. Anything marketing/business related is good here.

  2. Igor M. says:

    Stoney …. sometimes we see a 6-8 word search queries being typed by people who search for our products. This goes to prove that for quality SEO, one should not just focus on 2 keyword phrases and drill them 30 times through the copy.

    Now … there are exceptions to every business. Some businesses can optimize for 2 keyword phrases and make their living just on that. It all depends on the saturation of the market.

    This is why I stay away from any SEO or marketing companies that try to implement solutions within the first 5 minutes of the conversation. You don’t know our business, nor do you know our market, how can you rely on my 5 minute info before pushing something so strongly … I say. …………. I get dead silence 🙂

    We started getting into the TV Advertising channels. After a 6-7 minute conversation with a production company the guy starts to tell me his ideas for the commercial. Quite Frankly …. he’s way off. I wonder why.

    Stoney …… should I start my own blog? I want to piss people off. 😉
    Just have to get it started.