SEO Quick Tip: Keyword Phrase Usage

You don’t have to use keyword phrases as a single phrase on your pages in order to rank well in the search engines. If you have ever looked at your server logs you’ll find that people often use strange word combinations when searching. For example a keyword that generates traffic for one client of ours is “motorcycle battery honda”. Now if I want to be really clever I will be able to use this as a phrase on the page:

“…everything you need in a motorcycle battery. Honda motorcycles…”

I have emphasized the keyword phrases with the keywords used in order they were searched (periods are ignored by search engines). This could work but it’s not great and I could only get away with doing this once, at most twice on the page. But search engines don’t need to see your phrases intact in order to rank your site well for “motorcycle battery honda”. Just so long as you have all of the individual words represented on the page you’ll be fine. Here is a perfectly legitimate way to use all the keywords from this phrase without losing search engine relevance.

“…your Honda deserves the best motorcycle battery available and all our batteries…”

So don’t work too hard trying to get odd phrases worked into the page content. In fact, don’t worry to much about it at all, just so long as all the words are used on the page naturally.