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E-Marketing Performance Blog

SEO Red Flag: Content Focus On Volume Not Value

Your content focus should be on quality, not quantity

There is nothing wrong with publishing content on a large scale. If you have the ability and the audience that craves it, by all means, push content out every month, every week, every day or even every hour. More power to you.

But don’t let your content guidelines be determined by volume.

Yes, you should have goals for producing content on a regular basis, on whatever schedule makes sense for you and your audience. But you should never let that schedule be the primary driver of your content strategy. Ever.

Your content strategy should have two primary goals:

  1. What your audience wants and needs
  2. What you are able to produce while maintaining high standards of quality

That’s pretty much it.

It doesn’t matter how many words you write or how often you publish. A great post can be as little as 100 words or can be thousands of words. It’s the integrity of the content that matters.

Not everything you write has to be a jaw-dropping masterpiece. Sometimes a simple reminder is exactly what your audience is looking for. The point is, write content for your audience, not for any artificial standard.

If your SEO has put together a content strategy based on frequency of posting without any concerns for the quality of each post, they are leading you going down the wrong path.

See all 12 Web Marketing Red Flags on my post at Search Engine Journal.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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