SEO has come a looooong way since I started in this industry in 1998. Many of you will remember the days when optimization was as easy as getting the keyword on the page as many times as possible.
Fortunately, we are way past that point. SEOs have grown up to be “real” marketers, and search engines have raised the bar, too. Now the focus is on the visitor. In this contribution to Search Engine Journal‘s SEO Guide, I explain how SEO and user experience (UX) have intersected and what UX basics you must know to be successful with today’s search engines and website visitors.
Read full post: Where SEO and User Experience (UX) Collide