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E-Marketing Performance Blog

SES SJ: Searchonomics Serious & Fun Stats

This session was actually very interesting, and Bill from hitwise.com looks like he has a very fun job analyzing search behavior in the form of data. That may sound boring to some, but not to me. Here are some interesting points and stats:

  • Where your site ranks is not everything and doesn’t reveal much. As for performance metrics, number of site visits will reveal more in an analysis.
  • Is it true that hardly anyone will go beyond the second SERP when looking for something? Not at all! 25% of searchers go beyond the second page in search of what they need
  • Just when you thought the whole PPC industry couldn’t get any hotter! Check this out, 45% of shoppers will click on a PPC ad before a natural result.

SES San Jose has been quite fun so far. Although I’m starting to have flashbacks of the college classroom?

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to SES SJ: Searchonomics Serious & Fun Stats

  1. I am assuming, you enjoyed the SES show. You should think about attending this seminar http://www.emetrics.org I might be going there.

    Regarding PPC ads. With time and the cost of PPC advertising going up, people tend to click on the paid ads because they feel that if these companies are paying to be there …. they must be relevant. I am all for that thinking as I still support the idea of utilizing both Paid and Natural listings. Just think …. “On page Real Estate”