SES SJ: Searchonomics Serious & Fun Stats

This session was actually very interesting, and Bill from hitwise.com looks like he has a very fun job analyzing search behavior in the form of data. That may sound boring to some, but not to me. Here are some interesting points and stats:

• Where your site ranks is not everything and doesn’t reveal much. As for performance metrics, number of site visits will reveal more in an analysis.
• Is it true that hardly anyone will go beyond the second SERP when looking for something? Not at all! 25% of searchers go beyond the second page in search of what they need
• Just when you thought the whole PPC industry couldn’t get any hotter! Check this out, 45% of shoppers will click on a PPC ad before a natural result.

SES San Jose has been quite fun so far. Although I’m starting to have flashbacks of the college classroom?