This session was basically about website usability, under the assumption that usability and SEO go hand-in-hand, which I totally agree with. Here are some interesting points and ideas that where brought up in the session.
- Bread crumbs help your site for usability reasons. They provide the site visitor with answers to “where am I and where can I go”, and help their ability to navigate easily throughout the site. Make sure you have an established hierarchy of categories.
- When creating things such as navigation bars, make sure your word selection is keyword focused.
- To avoid being too busy and complicated, don’t put more than 8 things in your site’s global bar.
- Provide a natural call to action within your embedded text links.
One of the panelists brought up a very good point in regard to the difference between SEO and usability:
SEO involves getting people to your site; and usability involves getting site visitors to do what you want them to do.