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E-Marketing Performance Blog

Seven Building Blocks of a Destination Website: #4 Unique Value Proposition

Destination Search Engine Marketing: SEO Without Compromise

In its early years, the Internet was the great leveler of businesses. Anybody could jump online, start a business and hope to make a little money. Today, it’s not so easy as it was, but unfortunately people still have that same mindset. It doesn’t take a lot of money to start a successful business online, but it still does take a plan. And that’s where many online businesses go wrong.

I talk to many website owners who are unable to put to words what it is that distinguishes them from their competitors. They don’t know what makes them unique or have a reason why someone should buy from them rather than somebody else. This is a shame.

Running a business online is really no different than anywhere else. Just because it’s easier to “build your store” doesn’t mean that you’ll be successful. You still need to create a solid business plan and develop a Unique Value Proposition (UVP) if you really want to succeed online. In fact, this is where building a business online may actually be more difficult than offline.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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