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E-Marketing Performance Blog

Critical SEO Pricing Factors You Can’t Ignore


Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar.  They may even have the same bullet points explaining what services will be included. But they could be radically different in terms of the depth, value, quality, etc., of those services.

When analyzing proposals from digital marketing providers, you need to start with a baseline of understanding of how web marketing providers assess your site to determine cost and services.  Knowing these factors will not only help you better understand the value of the package being offered, but also help you ensure the provider is more interested in showing you the best value rather than the cheapest price.

In this Search Engine Journal article, I will explain 6 pricing factors that can make two very similar-looking proposals have very different pricing and value.

Read Full Post: 6 SEO Pricing Factors Where Your Ignorance can be Deadly

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to Critical SEO Pricing Factors You Can’t Ignore

  1. Zia says:

    Exactly what you’ve said. Just because two things look alike doesn’t mean they are. They look the same yet the quality and value are different. I’d rather choose a higher paid SEO services rather than the cheapest one. The higher the cost the greater the services. Excellent reads.

  2. Stoney G deGeyter
    Stoney G deGeyter says:

    Yet we must not assume that a higher cost is better either. Ultimately it’s about value. Price is a part of that, but not all of it. We must learn how to suss out the value of everything we do so price really becomes irrelevant.