Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar. They may even have the same bullet points explaining what services will be included. But they could be radically different in terms of the depth, value, quality, etc., of those services.
When analyzing proposals from digital marketing providers, you need to start with a baseline of understanding of how web marketing providers assess your site to determine cost and services. Knowing these factors will not only help you better understand the value of the package being offered, but also help you ensure the provider is more interested in showing you the best value rather than the cheapest price.
In this Search Engine Journal article, I will explain 6 pricing factors that can make two very similar-looking proposals have very different pricing and value.
Read Full Post: 6 SEO Pricing Factors Where Your Ignorance can be Deadly