When writing content for your site, you want to make sure you write in an easy-to-read fashion. One key tip is to use short sentences. [Tweet This]
Long sentences are difficult to digest. When you deliberately try to keep sentences short, it forces you to write in more concise thoughts. After all, it’s easy to run multiple thoughts together into a long sentence. It takes real skill to shorten them up.
It’s not that you want to talk down to your audience, but rather make reading easy. There are many times when readers have more difficulty reading the style of writing than understanding the concepts that are being written about. But the style of writing can make those concepts clear or convoluted.
Your goal is to make your content disappear in the reader’s mind so they can focus on the message rather than the words or the delivery of the message. This will ensure that the reader gets what they need with as little effort as possible.