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E-Marketing Performance Blog

Want to Be Social? Then you Gotta Be Mobile!

social media and mobile

Over the past few years, social media has really bloomed, which has made social media marketing an ever-more important part of a successful web marketing campaign. But being successful on social media often means producing content worth sharing.

But now, with the growth of mobile device usage, there is a new wrinkle to the whole aspect of social media optimization and marketing. According to a study by ShareThis, web users are almost twice as likely to share content from their mobile devices as they are from their desktops.

It’s not uncommon for sites and blog posts to have social follow and sharing icons, but all too often, those buttons don’t work correctly on mobile devices. Many sites use social sharing plugins for desktop viewing but are not compatible for mobile viewing.

Check your social options on your site from a phone and tablet. If you find that they are not working or intrude on the visitor experience, then you’re possibly losing about two-thirds of your online branding potential. That’s a lot of people who won’t see your content, simply because your content isn’t shareable from a mobile device.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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