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E-Marketing Performance Blog

Soft Copywriting Wares

I was checking out this copywriting software, all of which I am skeptical of anyhow. Glyphius is supposed to increase the marketability of your writing. Just cut and paste and it tells you how good you really are. The software claims to increase the effectiveness of your writing by, “1875%…Guaranteed!” Hmmm.

Right from the get go there were problems. First I couldn’t get it to download properly, so I emailed customer support and kept getting an autoresponder about submitting articles more than once. Totally irrelevant. The demos don’t work in FireFox, so I opened them in Explorer to find them archaic.

Then, I couldn’t figure out how to use it. Maybe your thinking right now that this is a user error, but it wasn’t, just miscommunication between the consumer and the marketer of the product. It was said to give you a better choice for a selected text. I was typing stuff in and expecting something new and improved to pop up. Not so. It doesn’t just give you a better sentence, no copywriting software has that ability, you have to do the work yourself, which is what writers do anyway. And as a writer you have to make changes and decide when your writing is the best it is going to be. There is such a thing as tweaking it too much.

But here’s where this magical software comes to play. It gives you a score, telling you when you’ve gotten to the peek of your writing experience. That’s the only benefit of this software, but how it comes up with an ambiguous score in such a small program is a mystery. All writers know you could probably spend hours tweaking your writing to get a higher score, but sometimes things are just right the first time and I’m a firm believer in brainstorming with real people. How can a program know humans more than humans know themselves? I don’t feel software can replace the years of education and experience that those of us who consider ourselves writers have earned.

I can’t really see a use for it because ultimately you are the one rewording your own work to make it more appealing, keeping in mind the keywords. You are the writer and that is your job. If you need software to do that, maybe a career change is in line.

So the question remains can a computer replace writers? I think not, but you can check out what others think about Glyphius on copyblogger


Meanwhile, I’m hoping for a refund, but I keep getting those irrelevant autoresponders. Wish me luck!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

2 Responses to Soft Copywriting Wares

  1. Katie Cumming says:

    Why Some People Almost Always Devalue Writers

    Maybe some people who call themselves writers shouldn’t.

    I do see the value in testing and retesting. It’s a matter of science. I’m also a strong believer in revision and practice. I don’t believe in the natural born writer. It’s something learned. You’re trained to see, think, and feel as a writer.

    I also see the process by which writers have become devalued in our society. If any of us are to become experts in anything we do, we can not rely on software to teach us the ways in which others in our community may respond to how we choose to communicate.

    Second point in case:

    Where does originality fall in this neat, little program? Just because Joe Blow did it one way and it worked doesn’t mean it will work in the future. Or that it might have worked in the past, for that matter. How many “got ______?” can we see before the effect is drowned?

    Glyphius must need serious updates.

    Language is forever changing. I believe true writers aim to strike the heartstrings of a universal meaning understood by those of us who participate in the human condition. No amount of RAM can back that up!

    Thank you to the few and far between who value the science that is writing and the importance of the profession.

  2. Brian Clark says:

    I can’t really see a use for it because ultimately you are the one rewording your own work to make it more appealing, keeping in mind the keywords. You are the writer and that is your job. If you need software to do that, maybe a career change is in line.

    Well, gotta agree and disagree here. Yes of course the writer is ultimately responsible for the words. But plenty of people who call themselves writer pick words that sound good to them, but don’t convert.

    The only other way to do this is to write what you think works, then test. Revise, rinse, repeat. Having a database of words that work to score against saves time. As I said in my post, the software is like a gigantic swipe file that provides guidance within context.

    All copywriters use swipe files. Does a collection of winning ads write your copy for you? No. But it gives you a proven place to start.

    Sorry you don’t see the value! 🙂