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E-Marketing Performance Blog

Some Things About Somethings

Like many people, I’ve learned what I need to know to get the job done. Google AdWords is an example of this. In a prior job I was handed an AdWords account and I figured out how to use it. Either the Learning Center wasn’t around when I first used AdWords, or I just didn’t know it existed. Whichever the case, the learning curve was steep and I always felt like there was so much more that I didn’t know.

Book of KnowledgeSince joining the Pole Position Marketing team, I quite enjoy having resources available at my fingertips to add to my bank of knowledge. I take something I know, and add to it something new. Google’s AdWords Learning Center is one of those resources. Having used AdWords previously, and knowing some things about somethings, it is always exciting to come across a shortcut or a more efficient way to do something.

Much of what I’m reading in the tutorial I can say “yeah I knew that” and yet I keep coming across new features that I wasn’t aware existed. I still get to dig and find more information on my own, which is good. The more I learn about something, the more I realize there is that I don’t know. I want to know it all. But I can’t. I have to keep reminding myself that like the Internet, learning is dynamic – ever changing and shifting bits of knowledge.

Fortunately with the tools available, I will be able to continue learning some new things about the some things I already know. I’ll be the last person you ever meet to claim I know all there is to know about anything, but the first person in line to learn something new.

Someone who tells you they know everything there is to know about something, doesn’t know what they’re talking about. – DKA

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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