Well, we’re all back from PubCon safe and sound. I’m glad our team went. The sessions and our notes should spark a number of new ideas on how to improve our current procedure and service here at Pole Position Marketing. It was also a great bonding experience between the five of us to hang out in Las Vegas together, which is important for any team that spends a lot of time together.
The format of the sessions at PubCon were very similar to those at SES. You had your moderator, and 3-5 panelist experts give powerpoint presentations, and then Q & A. I found all the sessions that i attended to be useful in some matter, even if the information I learned wasn’t directly related to my job position. I think these conferences are a must for any sort of SEM team to attend together… the benefits will outweigh the cost.