Lower Head

what is ppc

What is PPC and Why Should You Use It?

What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]

PPC News and Notes – Mobile and the Future of Display Advertising

Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.

PPC for a Day or For a Lifetime?

One of the great things about PPC advertising is its immediacy. You can start running ads right now and see almost instantaneous results; whether good, bad or just ok. But, the trap that we don’t want to fall into when running our accounts is limiting our thinking just to what can be gained right now. The fact is, PPC is a great way to help build all areas of your online business long-term. And with the continuous expansion of features and avenues being offered in this channel today, the possibilities continue to grow.

Discover Proven Money-Making Results for PPC Text Ads…Guaranteed

I’ve started powering through David Szetela and Joe Kerschbaum’s new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers. Although it’s about classified ads, you can pull direct correlations to apply to your PPC text ads when advertising on search engines. Really, search engine results pages (SERPs) are just like classified ads except the page is digital instead of paper.

Double Your Paid Search Clicks Without Raising Your Budget

The keyword phrases to use for your PPC account aren’t always obvious. A key to great ROI and customer loyalty is to have customers think that you’re the only viable solution to their problem at a given time. Therefore, the challenge in keyword research is not coming up with keywords. That’s the easy part. You just scan the website and use the product names and there you go…a keyword list.

The challenge is in exploiting markets that become successful that competitors may not have thought of. That’s why it’s important to always be practicing keyword discovery and exploring phrases that might work well by always testing.